Audience Research

To sell the media product, institute needs audience whether the product is music, video games or newspaper. Audience plays a key role while introducing a media product. Targeting the right audience is very important while creating a product, as it helps to sell the product. Audiences are classified in different ways.

Audience is a group of people of certain age, gender, socio-economic-group who participates in different events. Now-a-days most of the institute targets audience of age 15 and above. The institute mostly targets teenagers as they are the loyal audience however the institute needs to target correct audience otherwise the product is useless. Most of the institute targets mass audience. The institute most also have the knowledge of how the audience affects and are affected.